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Engage

What is the Engage Feature?​

The Percept Insight Engagement Module is designed to enhance conversions through a comprehensive suite of features that include Campaign Management, Flexicasts, Success Reports, Campaign Reach, and the Cohort system. Here’s a detailed breakdown of the module’s key components:

Utilizing Percept Insight for Campaigns and Flexicasts​

Percept Insight (PI) offers powerful tools for both Campaign Management and Flexicasts, allowing businesses to improve user engagement and optimize backend operations. With PI, you can design campaigns that target users based on their actions, such as sending notifications to re-engage those who have dropped off. Flexicasts automate backend tasks and handle critical events, ensuring efficient operations and timely responses without manual effort. These features enable businesses to deliver relevant communications to users and maintain smooth backend workflows.

How Engage Features Help Your Business?​

1. Campaign Management​

This feature allows you to create and manage various types of campaigns tailored to specific user behaviors. Campaign Management within Percept Insight allows you to create and manage various types of campaigns tailored to specific user behaviors.

Campaign Management

  • Behavior-Based Campaign​

    Target users based on their actions. Users dropping off against any important metrics which a brand tracks can be engaged and reminded to come back and get converted.

  • Re-Engagement Campaigns:​

    Focus on users who drop off at specific points in the conversion funnel, encouraging them to return and complete desired actions.

  • Creation and Management of Campaigns:​

    This involves designing campaigns that directly target user behaviors, such as sending push notifications to users who drop off against any important metrics which a brand tracks, to remind them to come back and get converted. The goal is to actively engage users and encourage them to take specific actions that benefit the business.

  • Targeting User Behaviors:​

    Campaign Management tools allow marketers to define precise user segments (cohorts) based on specific actions or inactions and then tailor messages that resonate with these segments to drive conversions and engagement.

2. Flexicasts​

Flexicasts manage backend processes and automation, ensuring seamless operations. They handle backend events such as data synchronization and system updates, keeping data flow accurate. Automated triggers can be set up based on specific backend events, allowing real-time adjustments and communications without manual intervention. Flexicasts also integrate with various backend systems to ensure all parts of the business operate in sync and respond appropriately to user actions.

Flexicasts

  • Backend Event Handling:​

    Flexicasts manage the critical behind-the-scenes events that keep the system running smoothly, such as syncing data between systems or triggering automated processes when specific conditions are met. This ensures that data remains consistent and up-to-date across platforms.

  • Automated Triggers:​

    Flexicasts allow for the setup of automated responses to backend events. For example, if a system detects an inventory level drop, a Flexicast could automatically trigger a notification to the procurement team ensuring timely restocking. This reduces the need for manual intervention and helps maintain operational efficiency.