Users

Cohort

Cohort analysis is a powerful feature that allows you to track and compare user groups over time. By grouping users based on shared characteristics or behaviors, you can analyze how these cohorts interact with your product and how their engagement evolves. This feature is crucial for understanding long-term trends, measuring the impact of product updates, and tailoring your strategies to specific user segments. Cohort analysis helps you to refine your approach and ensure sustained user satisfaction and growth.

Profiles

Profiles offers a comprehensive view of individual users by aggregating demographic data, behavioral patterns, and interaction history. This feature enables you to build detailed user personas, allowing for more targeted and personalized marketing efforts. With Profiles, you can better understand your audience, segment users more effectively, and create experiences that resonate on a personal level. This deep understanding of your users is key to driving engagement, loyalty, and long-term retention.