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Unveiling India’s Wanderlust: Dive into Analysis of the Hottest Travel Destinations Fascinating Indian Jetsetters

· 12 min read
Rishika Pandey
Rishika Pandey
Brand Strategist

Introduction​

India is a sizeable nation home to more than 1.4 billion people. And when it comes to travel the count of travel enthusiasts is increasing every year. About 20 million Indians travel overseas annually, and that number is predicted to rise to 50 million in the near future.

Check out the graph below, and observe how Indians are gaining spirits in travelling year after year (Excuse the time of COVID-19)

Source: Statista

  1. The year 2023 has seen a surge in travel enthusiasm among various segments of the Indian population. This includes multi-generational families, millennials, Gen Z, as well as business and leisure travellers.

  2. MICE tourism, or travel that combines conferences, seminars, and year-end employee rewards, is also gaining popularity in India.

  3. There has been a change in consumer behaviour, indicating a shift in spending patterns during travel. MakeMyTrip also pointed out that there has been an increase in travel to visa-free destinations. After Malaysia and Sri Lanka removed their visa requirements, booking numbers for these countries saw a significant rise.

  4. One notable trend is that travel is no longer limited to specific times of the year. It has become a year-round activity, with a significant increase in multiple mini-cations. People are taking shorter trips more frequently, adding to the diversity and excitement of their travel experiences.

  1. In terms of booking trends, September 30th, 2023, stood out as the most booked day among various dates and the month of May stood out as the month for highest booking. — Source: Travelopedia

  2. In terms of international destinations Vietnam, Thailand, Bali, Sri Lanka, Italy, and Switzerland emerged as top searched destinations. — Source: Google Trends

  3. When it comes to domestic travel Goa, Kashmir, Coorg, and, Andaman and Nicobar Islands were the top destinations according to Google Trends.

  4. The most reservations over long weekends were made between September 30 and October 2.

  5. According to projections, Indian travel spending will more than double to $410 billion by 2030, up from $150 billion in 2019. This increase in spending indicates a paradigm shift in Indian travellers’ travel preferences and behaviours. — Source: bookmyforex.com

  6. Over 45% of Indians are planning to increase their travel budget in 2024 — Souce: YouGov Travel and ACKO report

Let’s explore the places Indians searched for and what attracted them to these places​

  1. Vietnam: A Timeless Gem in Southeast Asia​

Source: Ha Long Bay Island Photo by Ammie Ngo on Unsplash

With its rich history, breathtaking landscapes, and vibrant culture, Vietnam has become a top choice for Indian travellers. From the bustling streets of Hanoi to the serene beauty of Halong Bay, Vietnam offers travellers a unique blend of adventure and tranquillity.

The ancient temples are adorned with intricate architecture, delve into the fascinating history of the Vietnam War, or simply bask in the beauty of its stunning beaches. Vietnam is a destination that promises truly unforgettable experiences.

Vietnam through the analytics glasses​

According to data from Google, there were thirty times as many searches for Vietnamese tourism from the Indian market over the same period in 2022.

The current exchange rate is around INR 1 for 290 Vietnamese Dong, Additionally, Indians don’t need a visa to travel to Vietnam till May 2024.

Travel was mostly done for relaxation (68%), then for shopping (43%), exploring, or trying something new (43%). Seventy-three percent of respondents stated that they were either interested or very interested in sustainable travel options, and fifty percent of them had actively searched for them when making travel plans.

With an increasing number of travellers seeking Eco-conscious options, the industry is witnessing a shift towards greener travel practices, supporting local communities and preserving natural resources.

“Vietnam’s allure lies in its ability to transport you to a different time and place, where traditions blend with modernity, and natural wonders abound.”

  1. Goa: A Tropical Paradise in India​

Source: Baga Beach — Photo by Sarang Pande on Unsplash

Nestled on the western coast of India, Goa has long been a favourite destination for Indian travellers seeking sun, sand, and a vibrant party scene. Known for its golden beaches, hippies markets, and colonial history, Goa offers something for every traveller. Whether you’re a laid-back beach lover, an adrenaline junkie looking for water sports, or a curious soul seeking spirituality, Goa has it all.

Goa through the analytics glasses​

In Goa last year, there were 70.1 lakh local tourists and only 1.7 lakh overseas visitors.

Analytics reveal that Goa continues to be a preferred tropical paradise for Indian travellers. Goa’s appeal lies in catering to a spectrum of preferences, as evidenced by the analytics.

“Goa is a haven for travellers who want to unwind, dance to the beat of the ocean waves, and embrace the carefree spirit that this tropical paradise exudes.”

  1. Bali: The Island of Gods​

Source: Candikuning — Photo by Guillaume Marques on Unsplash

Bali, the enchanting Indonesian island known as the “Island of Gods,” have captured the hearts of Indian travellers with its captivating beauty and spiritual appeal.

From lush terraced rice fields to majestic volcanic peaks and pristine beaches, Bali offers a diverse array of landscapes to explore. Bali is a destination that touches the soul and leaves a lasting impression.

Bali through the analytics glasses​

The Central Bureau of Statistics’ October 2023 Statistical Report provides insight into the major players behind Bali’s thriving tourism industry.

35,488 tourists travelled to Bali from India in October 2023, making up 7.69% of all tourists in Bali. Between January and October of 2023, the total number of Indian tourists was 359,936.

CNN reports that the current surge in the travel industry in Asia-Pacific indicates that by 2024, the value of outbound travel from India will surpass US$42 billion.

The Indonesian government hopes to raise the monthly average of Indian tourist arrivals to 100,000, which would match the current performance of the Australian market, from the existing average of 50,000 to 60,000 visitors per month in Bali.

“Bali’s magic lies in its ability to awaken a sense of spirituality, where visitors can embrace ancient rituals and escape the turbulence of modern life.”

  1. Sri Lanka: The Teardrop of the Indian Ocean​

Source: Kandy — Photo by Tharaka Jayasuriya on Unsplash

A paradise nestled in the Indian Ocean, Sri Lanka enchants Indian travellers with its abundant natural beauty and rich cultural heritage. Sri Lanka offers a diverse range of experiences, making it a perfect destination for history buffs, nature enthusiasts, and beach lovers alike.

Sri Lanka through the analytics glasses​

In September 2023, the number of Indian visitors visiting the bordering country reached a record high of over 30,000 making up a significant 26% of all arrivals.

Sri Lanka’s allure is analysed through data, showcasing its appeal to Indian travellers with its natural beauty and rich cultural heritage.

“Sri Lanka’s allure lies in its ability to captivate travellers with its timeless beauty, warm hospitality, and unforgettable flavours.”

  1. Thailand: Land of Smiles and Tropical Delights​

Source: Wiang Kum Kam — Photo by Mathew Schwartz on Unsplash

Thailand, a land famous for its hospitality, breathtaking landscapes, and bustling cities, remains a perennial favourite for Indian travellers. Whether you’re drawn to the vibrant metropolis of Bangkok, seeking tranquillity in the idyllic beaches of Phuket, or craving cultural immersion in Chiang Mai, Thailand has something for everyone.

Thailand through the analytics glasses​

Source: SEMRush

Analytics highlight Thailand’s perennial popularity among Indian travellers, with its hospitality, landscapes, and bustling cities taking centre stage. That could be the reason that Thailand registered 1,506,287 Indian arrivals between January 1 and December 10, 2023.

“Thailand’s magic lies in its ability to seamlessly blend tradition and modernity, creating a tapestry of experiences that will leave visitors spellbound.”

  1. Kashmir: A Majestic Paradise in India​

Source: Cheshma Shahi Road — Photo by Arif Khan on Unsplash

Known as “Paradise on Earth,” the breathtakingly beautiful region of Kashmir in India captivates Indian travellers with its snow-capped mountains, picturesque valleys, and serene lakes.

Kashmir through the analytics glasses​

Source: SEMRush

Compared to 2022, Kashmir has seen a rise in foreign tourist numbers of over 700% and domestic traveller arrivals of over 20 million this year.

“Kashmir is nature’s masterpiece, where every corner unravels a story of ethereal beauty that leaves travelers in awe of its magnificence.”

  1. Coorg: The Scotland of India​

Source: Madikeri — Photo by Ravigopal Kesari on Unsplash

Coorg through the analytics glasses​

Source: SEMRush

Analytics shed light on Coorg’s appeal as the “Scotland of India,” drawing Indian traveller with mist-covered hills, coffee plantations, and cascading waterfalls. Coorg’s charm, as revealed through analytics, lies in transporting visitors to a world untouched by time.

“Coorg’s charm lies in its ability to transport visitors to a world untouched by time, where the fragrance of coffee lingers in the air and nature’s symphony fills the soul.”

  1. Andaman and Nicobar Islands: A Tropical Escape​

Source: Havelock — Photo by Deepak Kumar on Unsplash

Located in the Bay of Bengal, the Andaman and Nicobar Islands has captured the imagination of Indian travellers. With pristine white sandy beaches, crystal-clear turquoise waters, and vibrant coral reefs, these islands offer a paradise for beach lovers and avid divers.

Andaman and Nicobar Islands through the analytics glasses​

Source: SEMRush

The Andaman and Nicobar Islands was the 8th most searched destination according to Google Trends and according to the Andaman tourism website total number of domestic visits was 173989 (till September 2023).

“The Andaman and Nicobar Islands are nature’s playground, where azure waters, unspoiled beaches, and lush forests create a symphony of serenity for every traveller.”

  1. Italy: A Cultural Extravaganza​

Source: Venice — Photo by Dan Novac on Unsplash

Italy through the analytics glasses​

Source: SEMRush

Italy, a country renowned for its rich history, art, and gastronomy, has become a dream destination for Indian travellers seeking a taste of la dolce vita.

From the romantic canals of Venice to the ancient ruins of Rome and the breathtaking beauty of the Amalfi Coast, Italy offers an abundance of cultural treasures. Indulge in world-class cuisine, immerse yourself in the masterpieces of Renaissance art, or simply wander through charming cobblestone streets. Italy is a feast for the senses and a destination that embodies timeless elegance.

“Italy’s allure lies in its ability to transport visitors to a world where every corner tells a story, and the art of living is celebrated with passion and style.”

  1. Switzerland: The Epitome of Natural Beauty​

Source: Lauterbrunnen — Photo by Tim Trad on Unsplash

Switzerland through the analytics glasses​

Source: SEMRush

Travellers from India are drawn to Switzerland because of its picturesque alpine communities, pristine lakes, and snow-capped summits. The breathtaking Matterhorn, the charming city of Zurich, and the magnificent train excursions across the Swiss Alps.

The allure of Switzerland is its capacity to mesmerise tourists with its serene surroundings and breath-taking scenery.

“Switzerland’s magic lies in its ability to dazzle visitors with breathtaking landscapes, warm hospitality, and a sense of serenity that permeates every corner.”

Since it’s a new year, let us talk a little more about 2024 travel trends.

What will be the biggest growth drivers of Indian Travellers in the upcoming 5 years?​

OYO analysis and predictions show that spiritual tourism would be the main driver of growth among Indian travelers.

As the Sri Ram temple in Ayodhya eagerly awaits its grand opening, the city emerges as a profound spiritual haven.

The city is most notably recognized for its connection to Sri Ram, and in 2024, it has enormous potential to boost spiritual traveller from every corner of the globe.

Since the announcement of the Ram Mandir construction, Ayodhya has witnessed a significant surge in tourism. According to Ritesh Agarwal, the founder, and CEO of OYO, Ayodhya saw a 70% jump in OYO app users vs Goa (50%) and Nainital (60%).

Source: Ayodhya — Photo by Ayush Srivastava on Unsplash

Another increase in searches is the promotion of Lakshadweep by the Prime minister of India. Since the visit of PM Modi to Lakshadweep, The Hidden Gem has witnessed a 3400% surge in searches. — Source: Make My Trip

According to recent data, there has been a significant increase in Google searches for the Lakshadweep islands over the past 20 years. Search volume for information on these islands has reached a two-decade high.

Source: Lakshadweep — Photo by Anuj Chauhan on Unsplash

A separate examination of Google Search data revealed a huge increase in search queries for Lakshadweep, with many considering it as an alternative to the Maldives.

Looking ahead to 2024, Skyscanner predicts continued growth in travel momentum. According to their report, 86% of Indian travellers plan to take the same number, if not more, trips abroad compared to 2023.

Conclusion​

Whether it’s the cultural treasures of Italy, the tropical attraction of Bali and Goa, or the serene landscapes of Kashmir and Coorg, each destination paints a unique picture.

So where are you planning to travel this 2024? Paint the picture in the comment section.

AND REMEMBER — “Travelling is not just about the places you visit; it’s about the stories you bring back and the adventures that forever reside in your soul.”

Bon Voyage!

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