Campaign and Flexicast
Create Campaignβ
Campaign Infoβ
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Visit the Engage Section: Navigate to the Engage section on Percept Insight.
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Click on "Campaign": Open the campaign creation page.
Fill in the Campaign Info as below.
- Campaign Name: The title of your campaign.
- Description: Brief details about the campaignβs purpose and goals.
- Max Engagements per Day: Set a daily limit for user engagements.
- End Date: Specify the campaignβs end date.
- Success Metrics: Define the end goal to achieve.
Target Audienceβ
User Segment:- Select user segments (cohorts) and specify the events performed or not performed within a certain timeframe. Cohorts can be static or dynamic, providing flexibility in targeting and analysis.
User Journeyβ
The user journey refers to the series of interactions and experiences a user goes through while interacting with a product or service.
According to the above screenshot below is the detailed information about the user journey of βUser doesβ & βUser does not doβ
A) As Soon as User Doesβ
- APP OPEN
- First-time filter: This checkbox indicates that the condition should only apply to users opening the app for the first time.
- Filter: This button allows you to add additional filters to further narrow down the specific conditions for APP_OPEN.
- TRANSFORMATION_SAVED
- This condition specifies that the user must have saved a transformation.
- Filter: This button allows you to add further conditions to refine this event.
Additional user journey Conditionsβ
There is an additional condition called "And/Orβ logic meaning both conditions within this action group must be satisfied.
- TRANSFORMATION_BACKGROUND_REPLACED_IMAGE
This condition specifies that the user has replaced the background of an image during a transformation.
- TRANSFORMATION_NOT_SAVED
This condition specifies that the transformation was not saved.
Or: This logic indicates that either TRANSFORMATION_BACKGROUND_REPLACED_IMAGE or TRANSFORMATION_NOT_SAVED can be true for the additional condition to be satisfied**.**
B) And User does not doβ
This section sets conditions that must not be met for the action to be triggered.
- Action: TRANSFORMATION QUALITY MODIFIED
- This condition checks if the transformation quality has been modified.
- Within: The time frame for this condition is set to 5 minutes.
- Filter: Additional filters can be added to further refine this event.
Summaryβ
The configuration shown in the screenshot specifies a complex set of conditions to be met within 10 minutes of the user performing an APP_OPEN action for the first time. The conditions include saving a transformation AND replacing the background of an image during the transformation, or not saving the transformation. Additionally, the condition that the transformation quality must not have been modified within 5 minutes.Once these conditions are met, an action will be triggered.
Configure Communicationβ
Choose the communication type, such as Push Notification, Email, SMS, WhatsApp, or Webhook, and provide necessary details like titles, descriptions, and target URLs.
- Push Notifications: Deliver real-time messages directly to usersβ devices.
- Email: Use emails for marketing and transactional purposes, tailored to user behavior and preferences.
- SMS: Send concise and impactful text messages for time-sensitive information.
- WhatsApp: Engage users on WhatsApp with templated messages.
- Webhooks: Trigger actions in other systems based on user events, facilitating real-time, cross-platform interactions.
Configure Remindersβ
Enable reminders to send notifications again if success metrics are not met.
Review and Launch:β
Review all details through previews to ensure accuracy and save the campaign. By leveraging these features, businesses can create highly targeted and effective marketing campaigns that resonate with their audience and drive meaningful engagement.
Once the campaign is launched, the options below will help you get the status of the campaign.