Create an experiment
This step involves defining and configuring the experiment within your chosen platform. An A/B experiment allows you to test different variations of a feature, content, or design to determine which performs better according to your success metrics.
- Steps to Create an Experiment:
- Navigate to Experiments: Inside the platform navbar, find and click on the "Experiments" section.
- Create a New Experiment: Click on
Create New Experiment +
. - Name Your Experiment: Provide a unique and descriptive name for your experiment. This name will be used as a key for data representation in your database and implementation in your code.
- Note: The experiment name should be clear and descriptive.
- Current One: Consider the existing naming conventions for consistency.
- Length: The name must be shorter than 50 characters.
- Description: Provide a detailed description of what the experiment is intended to achieve. This helps keep the experiment organized and understandable to all team members.
Note: The experiment name cannot be changed after launch, as it is used as a flag for data tracking.