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Setup

Create a Plan​

Navigate A/B Experiment

This step involves developing a comprehensive plan for the A/B experiment. It includes identifying the problem area and forming a hypothesis on what change could lead to an improvement. This plan sets the foundation for the experiment by defining the objectives and expected outcomes.

  • Part 1: Observation: Identify an issue or an area of improvement. This involves gathering data or feedback that indicates a problem that needs to be addressed. For instance, you might notice that a particular webpage has a high bounce rate. The goal here is to clearly understand what needs to be fixed or optimized.

  • Part 2: Hypothesis: Form a hypothesis based on your observations. This is an educated guess or prediction about what change might solve the identified problem. For example, you might hypothesize that changing the color of a call-to-action button will reduce the bounce rate. The hypothesis will guide the design of your experiment.

Install SDK in Codebase​

To set up the A/B experiment framework, you need to integrate the appropriate SDK into your existing codebase. This step is crucial for enabling the tracking and analysis of user interactions with different variants.

Choose the SDK that corresponds to your platform and follow the provided instructions to complete the integration.