Product analytics

Percept Insight is a powerful analytics platform designed to transform your business data into actionable intelligence. With a comprehensive suite of features, Percept Insight helps you understand user behavior, optimize engagement strategies, and drive long-term growth. Whether you’re looking to analyze user flows, segment audiences, or improve retention, Percept Insight provides the tools and insights needed to make data-driven decisions with confidence. The platform’s intuitive interface and advanced capabilities ensure that you can seamlessly integrate data analysis into your workflow, helping you to stay ahead in a competitive landscape.

Insight

Insight is the heart of Percept Insight's analytics engine, offering deep dives into your data to reveal critical patterns and trends. It turns raw data into actionable insights, enabling you to make informed decisions that align with your business objectives. With customizable dashboards and real-time analytics, Insight ensures that key metrics are always within reach, providing a clear view of user behavior, product performance, and overall business health.

1. Alert

Our AI-powered system is built to detect off-season anomalies and unexpected irregularities, ensuring you're instantly notified whenever deviations occur. With a customizable sensitivity slider, you have full control over the alerts you receive, allowing you to decide whether to be notified about small disruptions or significant issues. It's your personalized tool for managing when and how important alerts reach you.

Funnels

Funnels are essential for visualizing the stages users go through before completing a specific action, such as making a purchase or signing up for a service. This feature allows you to map out each step of the user journey, identify where users drop off, and understand the reasons behind it. By analyzing these drop-off points, you can make strategic adjustments to improve conversion rates and enhance the overall user experience. With Percept Insight’s Funnels, optimizing your sales and marketing processes becomes a data-driven exercise.

Flows

Flows provide a detailed view of how users navigate through your product or website. This feature lets you see the paths users take, the interactions they engage in, and where they encounter obstacles. By understanding these navigation patterns, you can make informed decisions to streamline the user experience, reduce friction, and guide users towards completing desired actions more efficiently. Flows is a powerful tool for improving usability and increasing user satisfaction.

Retention

Retention focuses on keeping your users engaged and loyal over time. This feature provides detailed reports on user retention rates, helping you to identify what drives continued engagement and what causes users to churn. By understanding these factors, you can implement strategies to improve user satisfaction, enhance loyalty, and reduce churn. Retention is not just about keeping users; it's about understanding their needs and ensuring that your product continues to deliver value over the long term.

Engage

Engage is your toolkit for personalized communication with your users. This feature allows you to create targeted campaigns that resonate with individual user behaviors and preferences. Engage ensures that your messages are not only timely but also relevant, fostering deeper connections with your audience and driving better outcomes.

1. Campaign

Campaign within Engage is where you design and manage your outreach efforts. It allows you to create multi-channel campaigns that can include push notifications, emails, and in-app messages. Campaigns can be tailored to specific user segments, ensuring that each message is personalized and aligned with the recipient's interests and behaviors. The easy-to-use interface simplifies campaign creation, while robust analytics track performance, enabling continuous optimization.

2. Flexicast

Flexicast elevates your campaigns by introducing dynamic content delivery that adapts in real time. With Flexicast, your messages can change based on user actions, preferences, and historical data, ensuring that each interaction is as relevant as possible. This feature maximizes engagement by delivering the right message at the right time, making it a powerful tool for driving conversions and re-engaging users. Whether you’re promoting a new feature, running a sale, or trying to win back inactive users, Flexicast provides the flexibility to adjust your strategy on the fly.

Cohort

Cohort analysis is a powerful feature that allows you to track and compare user groups over time. By grouping users based on shared characteristics or behaviors, you can analyze how these cohorts interact with your product and how their engagement evolves. This feature is crucial for understanding long-term trends, measuring the impact of product updates, and tailoring your strategies to specific user segments. Cohort analysis helps you to refine your approach and ensure sustained user satisfaction and growth.

Profiles

Profiles offers a comprehensive view of individual users by aggregating demographic data, behavioral patterns, and interaction history. This feature enables you to build detailed user personas, allowing for more targeted and personalized marketing efforts. With Profiles, you can better understand your audience, segment users more effectively, and create experiences that resonate on a personal level. This deep understanding of your users is key to driving engagement, loyalty, and long-term retention.

Dashboard

Dashboard acts as a centralized hub for all your reporting needs, providing an intuitive and customizable interface to view insights, funnels, flows, and retention data. Easily track performance metrics, create compelling data visualizations, and gain actionable insights in real time. With filtering options and collaborative features, it empowers teams to make informed decisions, streamline processes, and stay competitive in a fast-paced business environment

Conclusion

Percept Insight is a comprehensive analytics platform that transforms data into actionable insights, enabling businesses to optimize user experiences and drive growth. With features like Alerts, Dashboards, Funnels, Flows, Retention, Engage, and Cohort Analysis, Percept Insight offers a complete toolkit for data-driven decision-making. Whether you're tracking key metrics, identifying anomalies, or enhancing user engagement, these tools empower you to refine strategies, boost user satisfaction, and ensure long-term success in a competitive market.